Each year MySpace hosts a holiday page where sponsored products are showcased. Part of the holiday page is a wishlist application that MySpace users can install on their profile page. For the 2008 holiday season, I designed the MySpace Wishlist with their business goal of increasing app installs. The concept for this app was a canvas where MySpace users could express their individuality, versus creating yet another mundane list. The wishlist that I designed had 3X more installs than the previous year's wishlist.
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Researched social network sites
Presented research findings
Created 20+ wireframe iterations
Performed guerilla usability testing