Lowfares

Lowfares is a meta-travel search site, with the business objective of increasing site conversions. With this project, I worked through all aspects of the user-centered design process from creating personas, to wireframing, and then to usability testing.

View the live site

Deliverables

  

Personas

Wireframes

Usability

Activities

  

Led a focus Group

Facilitated Card Sort

Researched the travel domain

Created personas

Created several unique wireframes

Performed usability testing

Presented usability findings to the entire organization

Resume