Lowfares is a meta-travel search site, with the business objective of increasing site conversions. With this project, I worked through all aspects of the user-centered design process from creating personas, to wireframing, and then to usability testing.
View the live site
Led a focus Group
Facilitated Card Sort
Researched the travel domain
Created personas
Created several unique wireframes
Performed usability testing
Presented usability findings to the entire organization